Creative Technology's media chip subsidiary, ZiilLABS will show a 1080p HDTV system-on-chip (SoC) device based on the ARM Cortex-A8 processor at CES in Las Vegas this week.
This represents an important design-in for Cambridge-based ARM which has bidding to get its low power processor technology used in non-mobile applications such as digital TV and home entertainment systems.
NXP Semiconductors has also demonstrated the 847x/8x/9x SoC family, which is based on multiple ARM Cortex processors, at CES in Las Vegas this week.
ARM is expanding its business beyond the mobile phone market. In the last business quarter it saw 15 new processor licenses signed for markets including digital TV, microcontrollers, hard disk drives and networking applications.
ZiiLABS' SiVO SoC for digital home systems combines its StemCell Computing Array and a 1GHz Cortex-A8.
As a result it will support 1080p Blu-ray quality HDTV and 3D graphics user interfaces on low-power connected home devices.
"The availability of the SiVO Platform from ZiiLABS, is a further demonstration of the growing momentum behind ARM Cortex processors and the key differentiators they offer for home devices," said Ian Drew, executive v-p marketing, ARM.
The ZMS-08 flexible StemCell Computing Array features 64 fully programmable floating- point processors.
The 1GHz Cortex-A8 superscalar processor features NEON technology for multimedia and signal processing, TrustZone security technology enabling Web 2.0 commercial transactions.
The SiVo will be demonstrated by ZiiLABS at their private Suite and ARM in the ARM Home room (#35551MP South Hall) for customers at the Consumer Electronics Show (CES), Las Vegas, January, 7-10, 2010.