Premier Farnell has moved to increase its presence in the eastern European states of Poland, the Czech Republic and Hungary with an agreement to acquire part of the assets and trading rights of Microdis Electronics.
There are strong links between the companies and Microdis has operated as an authorised distributor for the UK-based catalogue and online distributor for over six years.
The move indicates Premier Farnell’s plan to focus on profitable and growing international markets in eastern European markets.
The agreement is expected to significantly increase Premier Farnell’s direct customer reach in Eastern Europe. Customers will be served through local language websites in Poland, the Czech Republic and Hungary, direct access to more than 475,000 products and next day delivery.
“We are delighted to be able to build upon the work Microdis Electronics and Farnell have already established with the electronic design engineering community in Eastern European,” said Robert Rospedzihowski, managing director, Eastern Europe, Farnell.