IAR Systems has opened an office in Seoul, South Korea, to support its embedded software business in the Korean market with sales, technical support, sales administration, and logistics.
"We are very happy to see how well our business is developing in Asia,” says Stefan Skarin, CEO of IAR Systems.
IAR Systems has been represented in Korea for 17 years through distributors and now has seen the need for a local presence.
"We now see a strong increase of demand in Korea, resulting from the fact that we have many important customers and partners there. With our representation, I am confident we will serve our customers better, and also grow with the potential we are seeing in the Korean market,” said Skarin.
“For several years, our business has developed extremely well in Japan. This is thanks to our local presence, which enables us to build strong relationships with our customers," said Skarin.
The manager of the new office is Chul-Won Kim. Chul-Won was previously with Nvidia and Samsung Electronics.
Last year, IAR Systems acquired Signum Systems, a California-based embedded hardware and software development tool firm.
The acquisition will IAR Systems a range of JTAG emulators, in-circuit emulators and debuggers.
“More powerful processors and increasingly complex embedded systems are driving the need for more advanced tools for testing and debugging,” said Skarin.
Signum's tools include the JTAGjet series of JTAG-based emulators, in-circuit emulators (ICE) and microcontroller debuggers. Supported devices include all ARM processor architectures: ARM7, 9, 11, ARM Cortex-M0, M1, M3, M4, R4, A8, A9, MPCore and Intel XScale.
IAR, which has headquarters in Sweden, has sales and support offices in the United States, Japan, China, Germany, the United Kingdom, France, Brazil, and Korea.
www.iar.com