Intel’s Medfield chip-set aimed at getting the company into smartphones has been dissed by ARM CEO Warren East.
"Are they ever going to be the leaders in power efficiency? No, of course not," East told Reuters at CES.
"It's inevitable Intel will get a few smartphone design wins," added East.
Getting up close and personal, East added: "They have taken some designs that were never meant for mobile phones and they've literally wrenched those designs and put them into a power-performance space which is roughly good enough for mobile phones."
Intel reckons Medfield will get it into smartphones and tablets.
Qualcomm says its ARM-based Snapdragon S4 has won 70 non-handset design wins at 20 manufacturers.
Battle has been joined.