HP is boasting it has met its 'billion pounds of electronics' recycling goal six months early.
The company says it set its initial goal in 2004, after it had reached the half billion pound mark, and made the target of recycling a further half billion pounds in the next three years.
HP is now promising to recover a cumulative weight of 2 billion pounds of electronics and print cartridges by the end of 2010, a figure that would double its annual recovery rate, it says.
"Environmental responsibility is good business," said HP chairman and CEO, Mark Hurd. "We've reached the tipping point where the price and performance of IT are no longer compromised by being green, but are now enhanced by it."
HP also couldn't resist having a dig at IBM's efforts in this field, highlighting that Big Blue wasn't quite so green. HP claims it recovered 187 million pounds of electronics globally, 73 per cent more than IBM, which reported recovering 108 million pounds in 2006.
To give credit to HP - one of the more environmentally responsible companies - 2007 marks the 20th anniversary of the start of its recycling programs, now in operation around the world.
Also: Check out the Electronics Weekly round up of the Waste Electrical and Electronic Equipment (WEEE) Directive.