INSIDE Secure, the secure chip specialist, says its near field communication (NFC) devices can be used to interact with the Kovio RF Barcode wireless tags based on printed silicon technology.
By combining proprietary high-performance silicon inks with high throughput and low-cost graphics printing technologies, Kovio RF Barcode tags can be easily printed on flexible substrates at low cost making them practical to be used in mass-market consumer products.
“The affordability and service model enabled by the Kovio RF Barcode tag offers a breakthrough opportunity for retailers and brands to connect the online and physical worlds, creating a direct and instantaneous communication medium for them to interact with consumers at points of sale and use,” said Amir Mashkoori, president and CEO of Kovio.
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Mobile devices designed around INSIDE’s MicroRead and SecuRead NFC hardware and Open NFC protocol stack can now make it possible for brands, retailers, advertisers and mobile operators to provide personalised and contextual information to purchasers or users of consumer goods.
“We have worked closely with Kovio to ensure that our MicroRead and SecuRead NFC hardware and our Open NFC protocol stack are fully capable of communicating with wireless tags based on the Kovio RF Barcode technology,” said Didier Serra, executive vice president and general manager for North America for INSIDE Secure.
“Over the coming year, INSIDE and Kovio will be engaging with major retailers, brands and wireless operators on ways to deploy this solution to enable a new communication medium for interacting with consumers at the point of sale and create new opportunities in brand marketing and advertising at the item level,” said Serra.
www.insidesecure.com