Liquid crystal has won the battle with plasma, and LCD
technology will take a bigger share of the large screen market than
plasma displays in 2007-8, according to Sharp.
“The breakthrough was to be able to make such large displays
cost-effectively,” Sven Stegemann, product marketing manager for
LCDs at Sharp, told Electronics Weekly, “and the main
reason for that is to be able to handle larger mother-glasses.”
Sharp’s newest production line, called a generation eight line,
will be able to handle mother-glasses measuring 2,400mm x 2,600mm.
“They are larger than a human being,” said Stegemann. “The glass is
only 0.7mm thick, it behaves like optical fibre, but we have to use
it as a plate.”
In recent years there has been a generation every year with each
handling a mother-glass 10 per cent bigger than the previous
generation. The result for the consumer is: “Panel sizes are going
up, and prices are going down, and more and more people are buying
TFT LCD rather than plasma,” said Stegemann.
The generation eight line comes on-stream in September. As well
as handling larger mother-glasses it will be putting into
production panels with a 1000:1 contrast ratio, claimed Sharp,
improving on the 300:1 or 400:1 contrast ratio panels currently in
the shops.
The improvement is contrast ratio is another reason why LCD has
caught up with plasma. Sharp claimed it has prototyped LCDs with
1,000,000:1 contrast ratios.
“The typical plasma size is 42 inches. We believe that LCD will
overtake plasma in the 37 inch and larger market, in the 2007-2008
time frame,” said Stegemann.
Sharp reckoned that the mainstream TV market will settle down at
37 inches to 45 inches. “Any change in that perception,” said
Stegemann, “depends on a change in the architecture of houses.”
www.sharp.co.uk
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