Organic LEDs (OLEDs) and paper-like display combined sales are expected to reach $10.2bn by 2011 and $14.7bn by 2013, according to US-based market research firm NanoMarkets LC.

The firm noted roll-to-roll production processes for display production are becoming increasingly viable to make the manufacturing process much more efficient. Also advances in both inks and equipment are enabling OLED displays to be printed, significantly reducing the capital costs associated with display manufacturing.

These factors, the report says, will drive down the total cost of displays, a key element for this market’s growth prospects.

Furthermore, paper-like displays are transforming signage to offer the visual clarity, cost points and networking capabilities to enable retailers to continuously update product information. This capability is one of the main reasons that shelf-edge displays will be the biggest opportunity for the paper-like display business in the next few years, generating $1.2bn in annual revenues by 2011, according to NanoMarkets.

The firm also predicts the OLED televisions will reach $2.2bn in revenues in 2011 and will take a slice out of the LCD television business, as OLED will soon have color quality and resolution necessary to compete in the television market.

New forms of flexible displays are also increasing the utility of mobile phones, PDAs and other consumer electronic devices and predicts that by 2011, flexible displays will account for $1.7bn in revenues, the firm concluded.