Jennic has opened a branch office in Seoul, South Korea, and appointed Mr. SY Youm as sales manager in the region.

The UK-based wireless processor firm already has offices in Japan, Taiwan and the US.

“Korea has taken a leadership position for automation and efficiency with the Government's IT839 strategic vision for the Korean IT industry. There are at least two areas of IT839 where Jennic's wireless microcontroller technology provides an ideal solution: the u-Home and u-Sensor Network,” said Mike Clancy, Jennic's senior v-p of worldwide sales.

The firm’s wireless microcontroller has a software architecture which is suitable for simple/propriety IEEE802.15.4 network designs like ZigBeeT.

"The Korea branch office will be strategic to Jennic's continued growth, not only within the region, but globally," said Clancy.