No sooner has ARM moved mobile games development up the microprocessor agenda and standalone processor giant AMD weighs in with plans to encourage the development of advanced mobile gaming applications to run on its graphics processors.
Games are the new technology driver for processors and you can see why. It is gaming 
applications which are powering the need for high performance 3D graphics.
Firms like Nvidia and ATI, now owned by AMD, and UK-based Imagination Technologies have been developing the graphics processor capable of putting 3D graphics into desk-top PCs. But today the driver is mobile and processor firms such as AMD, ARM (with Falanx) and Imagination need to drive power efficiencies to enable 3D 
graphics in battery-powered handsets.
According to Paul Dal Santo, v-p and general manager of AMD’s handheld division, it is not simply about silicon, but he firm is “driving the creation of truly compelling content for the next-generation mobile gaming devices that consumers demand. This industry-wide effort will help ensure a robust handheld gaming ecosystem.”
At the heart of the plan AMD is introducing a suite of tools support the development of applications for handheld devices based on OpenVG 1.0 and OpenGL ES 2.0 industry standards as well as its own Unified Shader Architecture, which powers the graphics in Microsoft Xbox 360 game system.
AMD said it next-generation mobile graphics architecture will feature native hardware acceleration for rendering vector graphics and flash-like applications. “This architectural design delivers high-quality graphics, while consuming less power than either software rendering or rendering using a traditional 3D graphics core,” said the company.
Specifically, AMD has launched a suite of tools that includes RenderMonkey, a OpenGL ES 2.0 shader development tool which is already used for PC and console game development. RenderMonkey 1.7 adds support for mobile content development including full OpenGL ES 2.0 shader support.