Nu Horizons Electronics continues its expansion across Europe with the appointment of a sales manager for Hungary and Romania.

The component distributor opened its first office for the Polish and Czech territories earlier this year.

Heading up Nu Horizons' Hungarian office is Janos Boszormenyi. He previously worked with America II Electronics which he left in March.

Boszormenyi's responsibilities at Nu Horizons include developing the company's business in Hungary and Romania and building relationships with key OEMs and EMS providers in these countries.

According to Phil Gee, v-p sales EMEA, Nu Horizons: “The Hungarian and Romanian markets hold a great deal of sales potential and this increased presence in Eastern Europe is the latest phase of our ongoing expansion across Europe.”

A year ago Nu Horizons acquired Munich-based distributor Dacom-Süd Electronic Vertriebs.

US-based Nu Horizons first entered the European market in 2006 with the acquisition of UK distributor DT Electronics. It set up a German subsidiary prior to buying Dacom in 2007