
Mike Farese, president and CEO of
BitWave Semiconductor,
the software radio company, talks to Electronics Weekly about the
impact of software radio on mobile phone design, the biggest
challenge for wireless device manufacturers, and whether software
radio can ultimately replace hardware radio transceiver
designs...
Can you describe your technology in two
sentences?
BitWave's Softransceiver RFIC is the industry's first low-cost,
highly programmable transceiver realised in bulk digital CMOS. The
Softransceiver overcomes the limitations of both fixed function
solutions as well as traditional SDR approaches by allowing a
single transceiver chain to be software programmed to work at any
frequency, any bandwidth, any protocol at any performance level,
without sacrificing cost, performance or power consumption.
What impact will software radio have on the design of
mobile phones in the future?
The potential benefits of software defined radios (SDRs) are
well known. Having a standard hardware platform that is software
upgradeable to meet new wireless protocols completely removes the
need for the time consuming and expensive development of fixed
function radios.
With a programmable standard hardware platform, wireless handset
ODMs and OEMs can replace the many radio chips and chipsets
currently used across their product families with one single
programmable chipset solution, thereby reducing costs and speeding
time to market. Software programmable transceivers will also enable
phone designs the ability to provide additional services. Service
offerings can be optimized to the customer and not limited by the
choice of fixed handset hardware.
Up until now, the problem has been that traditional SDR
architecture has been too large, too costly and too power hungry
for mobile phones. A low-cost programmable transceiver can
significantly accelerate the phone design process and bring a wider
range of functionality to all phones that integrate the
technology.
The A - Z of Q5 interviews |
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| A |
ARM chairman, Robin Saxby |
| B |
BSI manager, Simon Bircham |
| C |
CamSemi CEO, David Baillie |
| D |
Design LED, James Gourlay |
| E |
Ensilica, Kevin Edwards |
| F |
Future MD, Danny Miller |
| G |
GSPK Design CEO, P. Marsh |
| I |
Icera CEO, Stan Boland |
| J |
Jennic CEO, Jim Lindop |
| L |
Lumileds, Steve Landau |
| M |
Mentor CEO, Walden Rhines |
| N |
NI president, J. Truchard |
| O |
OLED-T CTO, P.K. Nathan |
| P |
ProVision CEO, David Sykes |
| Q |
QinetiQ, Stephen Lake |
| R |
Rambus CEO, Harold Hughes |
| S |
SETsquared, Simon Bond |
| T |
TI CEO, Rich Templeton |
| U |
University of Southampton |
| W |
Wolfson CEO, Dave Shrigley |
| X |
XMOS CEO, James Foster |
| Z |
Zetex CEO, Hans Rohrer |
The alpha and omega of electronics industry
interviews |
|---|
Can software radio ultimately replace hardware radio
transceiver designs?
I see software programmable solutions becoming the standard in
the mobile phone industry. However, that is not meant to diminish
the role of hardware in meeting radio performance benchmarks. The
hardware selected or designed for future radios must offer a high
degree of flexibility and must also strike the right balance
between hardware performance and software programmability.
Careful choices which balance the power efficiency of hardware
based solutions with the flexibility inherent in a software
programmable radio will be the basis for an effective solution. Key
in this discussion is not only the idea of flexibility, but
providing it at the right size, power, and cost. Flexibility is the
key benefit of software programmable radios, but without meeting
the performance benchmarks of the consumer electronics industry the
technology will not be guaranteed success.
What do you think will be the biggest challenge for
wireless device manufacturers in the next five years?
The biggest challenge is to continue to provide for the
diversity of wireless protocols and frequency bands that exist or
are being developed. More specifically, the challenge is providing
seamless connectivity for mobile phones across wireless bands and
protocols embracing low cost programmable solutions. Carriers will
look to deploy new services to drive up ARPU and the tools they
will have include new bands, new protocols and new mobile phones
which operate on those networks. Two keys to meeting this challenge
will be enabling quick time to market with a cost competitive
solution.
You've been in the handset and semiconductor business
for a good few years now, what made you decide to get involved with
a software radio company?
BitWave has something truly unique, and the technology brings
much needed capability to the industry. The Softransceiver will
greatly help the OEMs and ODMs, and in the long run, that will
benefit consumers with wireless handsets that demonstrate improved
functionality, improved performance and reduced cost. As I said,
this market will be defined by end user and carrier demands.
BitWave's technology is an essential component to meet those
demands now and in the future.
See also:
Q5 -
Interviews with electronics industry
leaders
Read all the Electronics Weekly Q5 interviews. From ARM's chairman,
Sir Robin Saxby, to touchscreen technology firm Zytronic's MD, Mark
Cambridge, the business leaders share their particular insights on
the UK electronics industry.
See also:
Electronics Weekly's
Focus on Wireless, a roundup of content
related to wireless communications.