WiFi usage in the UK and US is growing dramatically as sales for
WiFi-enabled smartphones, in particular the Apple iPhone jump,
according to figures from AdMob, which operates a mobile
advertising marketplace.
AdMob collects and analyses handset and operator data from every ad
request in its network.
In November, 8% of ad requests in the UK were on WiFi networks,
this was up from 4% of requests in August.
After the iPhone and similarly WiFi-enabled iPod Touch music
player, the Nokia N95 and other N series phones are also driving
higher WiFi usage from mobile handsets.
It was a similar picture in the US, said AdMob, where the market is
strongly influenced by the Apple iPhone.
Worldwide requests from iPhones grew 52% month over month to 359
million in November, giving the iPhone 6.3% of total ad requests.
In the US the iPhone is leading WiFi-enabled handset with 9.9% of
requests.
In the US, 42% of iPhone requests are made from WiFi, notably
higher than most other WiFi capable phones which average between
10-20%.
Another high profile smartphone, the G1 (HTC Dream) generated 15
million requests in November and represents 7% of all T-Mobile
traffic. Android had a 2% share of smartphone operating system
traffic in the US.
The full
November 2008
report with additional data and all previous
reports are available for free download.