Vicor has appointed Future Electronics as a global distributor.
This is the next move in the power system firm’s reshaping of its marketing strategy to address a broader base of customers.
Future Electronics will begin a phased rollout of Vicor’s products in August of this year.
“The distribution channel is a critical element in Vicor’s go-to-market strategy,” said Philip Davies, v-p of sales and marketing at Vicor.
Davies has been given the task of growing the power products business significantly over the next five years.
“It was a very product-centric business and I have fine-tuned it and turned it into a market segment lead business,” said Davies.
Each market will have a sales team and each team will sell the full range of products.
These include DC-DC converter bricks and configurable power systems and the V•I Chips range of PRM buck-boost regulators and VTM current multipliers.
There are also the Picor families of system-in-package (SiP) components power converters and mixed-signal power management ICs.
“My intention is to present a single face to the customer,” said Davies.
Richard Begen also becomes Vicor’s v-p of global distribution.