Mouser Electronics has opened a customer support centre in UK as part of its plan to increase its business in the European component market.
The catalogue and online component distributor has seen its sales in Europe more than double in the last 12 months, according to Mark Burr-Lonnon, Mouser’s v-p for Europe and Asia.
“Catalogue distributors are outperforming the distribution market as a whole,” said Burr-Lonnon.
Burr-Lonnon puts some of this growth down to the fact that Mouser’s catalogue business targets the small and medium-sized design and manufacturing companies which now dominate the European market.
Mouser saw global sales increase by 30% last year. The distributor prints a million catalogues a year and almost 150,000 of these will come to Europe this year.
Mouser has also launched UK website.
But according to Burr-Lonnon, the company now gets 55% of its orders via the web. “The web and print catalogue go hand-in-hand,” said Burr-Lonnon.
The new office at High Wycombe is Mouser’s second in Europe. It opened a support centre in Munich last year.
The new office will cover the UK, Ireland, South Africa, Sweden, Denmark, Finland and Norway and the company has plans for more European offices later in the year.
Mouser Electronics is a subsidiary of TTI, the passives and electromechanical component distributor.
Burr-Lonnon said the two distributors are forming closer links to support each other in the market. “For us it is a perfect business model,” said Burr-Lonnon.