The BBC is opening up its broadband TV project to a wider group of companies across the online and manufacturing industries.
There had been some criticism of the initiative, known as Project Canvas, not engaging with the broadband industry as a whole.
Project Canvas is a joint venture between the BBC, ITV and BT which is based on offering free-to-air services over broadband connections.
The BBC has decided to work more closely with the digital TV industry, which will include set-top manufacturers, on the development of Project Canvas.
The group seems to be learning from the experiences of the government in its plans for the digital TV switchover. It widened the scope of its DTV initiative after some criticism that the views of groups such as manufacturers and retailers were not being taken in to account.
In fact it now seems likely that members of the Digital TV Group, the industry association for digital television in the UK, will become involved in Canvas. DTG members include Microsoft, Fujitsu and Pace.
"The partners believe that Canvas will maximise choice for consumers, sustain the long-term future of free-to-air broadcasting and promote broadband take-up. We also believe it will create significant opportunities for content providers and offer a real alternative in the TV market," said the BBC, in a statement.
The BBC has come to realise that the Internet and broadband connectivity will fundamentally change TV broadcasting.
"A viewing experience unconstrained by broadcast spectrum will give a far greater range of content providers access to the living room, creating unprecedented consumer choice and control over what content they view and when," said the BBC.
The issue seems to be whether the broadcaster sees broadband as the best way to deliver high definition (HD) services in future.
It seems likely that Canvas will be separate to existing HD plans using Freeview, Freesat and BT Vision ventures.
"Our intention as expressed in the application was for 'Canvas' devices to be available early in the lifetime of the Freeview HD standard so that consumers choosing new equipment could have the widest available choice available to them," said the BBC.
"This remains the ambition," said the BBC.
The proposed timescale is to have first Canvas-enabled devices on the market next year. This will follow a consultation period due to end this autumn.