QuickLogic has verified its display enhancement and power saving ICs to work with OLEDs, according to CEO Andy Pease speaking at the Globalpress Summit Conference in Santa Cruz, earlier this week.
QuickLogic’s DPO chip, (Display Power Organiser) provides intelligent control of the brightness of a backlight to prolong battery life. For an 8 inch display it is claimed to increase battery life by 90 minutes; for a 12 inch display it is claimed to prolong battery life by 2 hours.
QuickLogic’s VEE (Visual Enhancement Engine) chip provides visibility on OLEDs in bright sunlight by optimising the dynamic range contrast and colour saturation of content on the display on a pixel-by-pixel basis.
QuickLogic sees the move to OLED and the surging use of video on handhelds as a huge new market for display technologies.
QuickLogic quotes a Samsung projection that OLEDs will be in 50% of all phones in the next five years, and sees significant new moves by companies to push video to handhelds.
"Netflix, released as an iPhone app, allows users to stream content direct to an iPad or iPhone", said Pease, "Blockbuster is bringing new releases to Android mobile phones; AT&T have announced a $30 unlimited data plan for the iPad; video on the handheld is here today."
QuickLogic also quotes an ABI Research projection that, by 2015, Tablets could be a 57m unit market from 4m today.