Bosch and You

There was an informative little Q&A exchange at the MEDEA+ Forum last week.

Dr Ulrich Schaefer of Bosch was asked why the car manufacturers didn’t make upgradeable electronics like the PC makers do.

“You have to change the car to get upgraded electronics’ complained the questioner.

Schaefer replied: “I would not like to answer this question. It concerns our customers”.

By ‘customers’ I don’t think Schaefer meant you and I.