Why has Electronica stayed so large when other electronics industry trade shows withered? After a long chat with Suneil Parulekar of National Semiconductor we came to the conclusion that everyone comes to Electronica because everyone comes to Electronica.
You can meet a supplier, a customer, a partner or a rival because Electronica encompasses the whole electronics food chain from components to sub-systems to systems.
Having said that, some people noticed a drop in numbers. The queues for restaurants in the Messe were no as long as in previous years.
Hopefully the final figures will show no decrease. In an Internet-centric world the pleasure of the unexpected encounter with old friends and colleagues and old-fashioned interactions over beer and bratwurst make Electronica something to be treasured.
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