CEA: 'Consumers adopting earlier.'

“Looking at A/V wholesale price trends in the US, the change to a new generation has raised the average price of goods by 17 per cent. Consumers are buying into new products”, said Sean Wargo, director for industry analysis at the CEA.

Can this really be true? One would think that in some areas, PCs particularly, consumers have learnt to hang on to the old products because there’s nothing to be gained from the new.

Indeed that sinking feeling when you get home with a new box and think now you’ve got to wrap your brain around the multi-hundred page instruction book, must put many people off buying.

Of course the new devices are stunning. They get slimmer, sleeker, glossier and always offer more mega, whether it be bits, pixels, bits per second or experience.

“Consumers are adopting new technology faster than ever”, said Wargo, “consumers get it. They understand new technology and are adopting accordingly”.

By God they’re brave.