The private equity guys don't do themselves any favours. Either they have zero class, or they just don't give a damn, but their annual shindig this week is called the SuperReturn conference.
Why pull punches? It would be no more vulgar to call it the LoadsaMoney conference or the LovelyLolly conference.
Not even lawyers would assemble for a SoaktheSuckers event. And surgeons would surely cold-shoulder a Cut4Cash convention. It stretches the bounds of credibility that dentists would call their annual conference Root4Loot.
So why do the private equity people adopt such a swaggering title for their conference, designed to draw attention to all the dosh they're making?
After all, it's not that they've been particularly clever. The whole industry has done well in the past five years, floating on a rising tide which has lifted all boats. There's no especial reason for a self-congratulation orgy.
As the sage sa
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