Engineers around the world can experience the same nostalgic thrill as J.R.Hartley, the author, according to the TV ad, of 'Fly-Fishing'.
Instead of finding a long-lost copy of Fly-Fishing, my fellow EW blogger Warren Savage, President and CEO of IPextreme, is looking at rooting out old electronics hardware designs and giving them a new lease of life.
"People do all this development and in ten years it is in a box somewhere or on a rubbish heap. We can give it a second life," says Savage.
He reckons some of the old stuff can do a job just as well as modern designs.
IPextreme goes through the legacy IP of companies, figures out what is re-usable today, re-engineers it to make it suitable for the needs of the market today, then licenses it on to customers who get technology which often took many person-years to develop for a reasonable cost.
"It's interesting for engineers to see their work live on a long time", says Savage.
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