Half the iPod users in Europe are considering moving to the Apple iPhone as their next mobile phone, according to research from Canalys of Reading.
Asked which phone they would choose if they were going to change brand, almost half said Nokia was the most likely brand they would choose.
Second was Sony Ericsson, third was Samsung, and fourth Motorola. The Apple iPhone got a mid-table position, behind LG, but marginally ahead of RIM, HP and Palm.
"Apple's rating improves dramatically when you talk to existing iPod owners," said Pete Cunningham, senior analyst at Canalys. "Almost half the respondents who owned an iPod rated Apple as more likely than not be considered for their next phone, compared to just 20% for those who didn't have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty there that Apple can tap into."
Canalys comments: 'Given that the iPhone has not even shipped yet, this gives an indication of how well its brand could play in the consumer mobile phone space, but it will still need to overcome the technical and channel-related challenges entry into this market brings.'
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