« Shudders For West's Fabless Start-Ups As China IPOs | Main | ‘Ungry ‘Orace And The Making Of Psion »

iPhone Day

If you buy your iPhone from Apple, today, you’re limited to two per person. If you buy it from AT&T you’re limited to one per person.

That’s what marketing can do. Hardly a a person on the planet has seen or felt an iPhone, but the demand has been stoked so high that they’re artificially restricting sales.

That might be the norm for tickets for a really big sports event or a concert, but it’s amazing for a consumer electronics device. Especially one costing $500.

Will customers feel satisfied? Well, that could depend a lot on where they are in the US. In my experience the wireless networks in the US are considerably inferior to those in Europe and the developed parts of Asia.

For a device intended to make Internet connectivity seamless and easy, spotty and non-robust networks could take a lot of the pleasure from owning an iPhone.

Interestingly, although AT&T has an HSPA-enabled 3G network, Apple decided not to give the iPhone the capability to use it. The iPhone will therefore probably be relying more on its WiFi connectivity than its Edge connectivity to give users a decent internet experience.

But never mind the engineering, never mind the connections, just look at the marketing. That has to be an all-time Wow.

TrackBack

TrackBack URL for this entry:
http://www.electronicsweekly.com/cgi-bin/mt/mt-tb.cgi/8198

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

About

This page contains a single entry from the blog posted on June 29, 2007 9:28 AM.

The previous post in this blog was Shudders For West's Fabless Start-Ups As China IPOs.

The next post in this blog is ‘Ungry ‘Orace And The Making Of Psion.

Many more can be found on the main index page or by looking through the archives.

Sign up for the new weekly Mannerisms eNewsletter. Get the latest posts straight to your email inbox, no fuss. Tick the option for Semiconductor commentary.

RSS Subscribe to this blog's feed
[What is this?]

Recent Comments

Archives

Go back to ElectronicsWeekly.com