MRAM In The Dog-House

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Well, it looks as if MRAM has had the kiss of death. After cheer-leading MRAM and funding its development for a decade or more, Freescale has spun its MRAM activity off into a venture capital-backed company called EverSpin Technologies.

The amusing thing when the knock on the head is given to a once-promising technology are the up-beat remarks made about its future. They're rather like the flattering remarks one hears at retirement parties or funerals.

"The intention to form a new company is intended to accelerate the adoption of MRAM across the entire suite of new applications", said a Freescale exec.

"Freescale has recognised that the business opportunity will increase with a focussed, independent company", said an exec from one of the VCs involved, New Venture Partners.

The other investors are Sigma Partners, Lux Capital, Draper Fisher Jurvetson and Epic ventures.

And how much did the VCs have to put up to wrest this magnificently promising technology away from the grip of Freescale?

A mere £10 million.

God knows how many millions Freescale has put into MRAM over the years.

It seems to me that Freescale's new CEO,  Rich Beyer, has made up his mind about the future of MRAM, and came to the same conclusion that T.J.Rodgers, CEO of Cypress Semiconductor, came to some years back.

It's a dog.

But what a witty way to get shot of it.

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