Mannerisms

So starts a full page ad in Electronics Weekly's edition of July 2^nd 1969

The ad continues:

'Let's face it, some applications really need ceramic. For others plastic is fine.

The main problem till now has been price.'

'Transitron have decided to declare peace.'

'With nearly 30 different circuit functions in either package and volume production at Maidenhead the problems have gone.'

'Look at some typical prices':

'7474 Flip Flop

1000 up price is 30/- in Plastic

                            33/8 in Ceramic'

'7441 Decoder Driver

100 up price is 70/- in Plastic

                         70/- in Ceramic'

'Now YOU make the choice'

(N.B. For younger readers:

30/- means thirty shillings, or £1 10 shillings in pre-decimal coinage, or £1.50 in decimal coinage;

33/8 means thirty three shillings and eight pence, or £1 13 shillings and 8 pence.)

 in pre-decimal money. I'm wary of  trying the calculation to put it into decimal but it's about £1.68p.)