FABLE: The Footsteps Coming Up Behind You (Mannerisms)

FABLE: The Footsteps Coming Up Behind You

There was once a great chip company which invented a new product category, semi-custom, and dominated the market for it for a decade.

But two technological advances came along to transform the area: MOS was taking over from bipolar, and computer aided design was taking over from hand-crafted design.

The chip company's management took no notice of the two advances and, within a decade, the company had lost nearly all its market share, and got taken over.

MORAL: Listen To The Footsteps Coming Up Behind You

Posted by David Manners on October 9, 2008 2:46 AM | Permalink|

TrackBack

TrackBack URL for this entry:
http://www.electronicsweekly.com/cgi-bin/mt/mt-tb.cgi/35049

Comments (2)

Robert:

Who was that then? Certainly GPS comes to mind.

Posted by Robert | October 14, 2008 12:06 PM

Posted on October 14, 2008 12:06

David Manners:

Nice try, but I was referring to Ferranti Semiconductor

Posted by David Manners | October 14, 2008 2:05 PM

Posted on October 14, 2008 14:05

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Name:

Email Address:

URL:

Remember personal info?

Comments: (you may use HTML tags for style)

About

This page contains a single entry from the blog posted on October 9, 2008 2:46 AM.

The previous post in this blog was Bernanke Nicks My Idea.

The next post in this blog is How Much Does Wireless IC R&D Cost?.

Many more can be found on the main index page or by looking through the archives.

Mannerisms

Ruminations on the semiconductor industry from David Manners