How To Run A Semiconductor Company By Tsuyoshi Kawanishi
How To Manage A Semi Company Part II By Tsuyoshi Kawanishi
How To Run A Semiconductor Company Part III By T. Kawanishi
'When I was a student at the naval academy in World War II, I learned that there ware three levels of directives to subordinates: commands, orders and instructions.'
'Commands simply tell the recipients what to do.'
'Orders tell the recipients what to do and explain the intention of the issuer.'
'Instructions give a sense of direction and ask for the judgment and active participation of the recipients in order to implement.'
'In the Battle of Waterloo it is said that
'A leader who gives strong commands and orders may look brave in battle, but in complex situations such as todays's business environment, it is more important that top management be able to give good instructions rather than commands and orders.'
'It is usually more difficult to give good instructions than either commands or orders. In the 21st century, skill at giving good instructions will become increasingly important, and therefore a balance between line and staff functions will be as important as ever.'

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