How Sharp Became No.1 In LCD

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Sharp was one of the pioneers of LCD  manufacturing in Japan and, for many years, had a better than 50% world market in LCD panels. How did it achieve this pre-eminence in the industry?

 

As so often in the technology business, the crucial decision which put Sharp on the road to technological and market leadership in LCD came down to one man.

 

In 1987, Sharp had produced a TV with a three inch LCD screen.

 

In 1988, the leader of the LCD development team, Isamu Washizuka, told his team that the next size of panel they would develop would be 14 inches.

 

The engineers were amazed assuming, naturally, that the increase in panel size would be incremental in steps of an inch or so at a time.

 

The same year, at the autumn Japan Electronics Show, Sharp showed off a 14 inch display.

 

The achievement had many consequences.

 

The first was that Sharp realized the LCD could come to rival the CRT.

 

The second was that, in 1991, Sharp decided to put the unprecedentedly massive investment of $640 million into manufacturing LCDs

 

The third, in 1992, was that Washizuka won the Consumer Electronics Award from the IEEE.

 

The fourth was Sharp's pre-eminence in LCDs for two decades.

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2 Comments

But more importantly for today, how do we best detect these important moments of "innovation"? I'm not sure if I, back in 1988, would have readily recognized the importance of 14'' and its impact on the world 20 years later.

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