'Two new techniques for handling stored information have been announced by IBM. One is a magnetic core memory for computers, which contains built-in 'short-cuts' to stored data, and the other is an experimental punched-card memory unit that electronically reads out punched data at high speed from special IBM cards,' starts a story from Electronics Weekly in April 1961.
'The experimental memory is said to be a significant advance in an apporach to a relatively new concept called "associative memory",' continues the story.
'In a conventional memory, data is stored in "registers" at specific "addresses". To retrieve a word from the memory, the computer must specify the correct address,' continues the story.
'In the new unit a word can be stored in any register, and no address need be given to locate it,' concludes the story, 'furthermore, any fragment of a stored word may be used to interrogate all the memory registers simultaneously.'

did you jmeab to date this in the 60's or something?
OmiGod, Jimmy two times, you're absolutely right. I left out the dateline which was from an Electronics Weekly edition in 1961. Thanks very much for pointing it out.