'Colour Television Comes To
£100 receivers by 1964.
Toshiba brings colour for all'
50 years ago this year, this was the headline on a story in Electronics Weekly's
edition of September 21st 1960.
The story starts:
'Regular transmission of coloured television programmes began in
'Toshiba plans an initial output at the new plant of 300 colour receivers a month', continues the story, 'seventy per cent will be 17-inch sets for home use, and 30 per cent will be 21-inch sets designed for business.'
The story continues:
'By the end of this year, monthly production will rise to 500 sets, and total production will increase to 1,000 sets a month when Toshiba completes a second colour TV assembly pant next year. For the time being, all Toshiba's colour TV sets will be sold on the domestic market.'
The story ends:
'Toshiba has spent an estimated 700 million Yen (about £700,000) since 1950 on the development of colour TV receivers.'

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