Further reductions in the prices of their transistors are announced by Semiconductors Ltd. Types SA495 and SA496 are now at the former "100" price of £4 10s.
So, 50 years ago this year, starts a story in Electronics Weekly's edition of September 28th 1960.
The story continues:
The company state that these reductions are the result of improved manufacturing methods and the use of automation.
Other reductions will be announced within the next few months.

I don't go back that far, but do remember one headline from around a decade later: "TTL down in price to (under?) 10 shillings a gate" - this was for a 7400.