The Top Ten Intended Objectives For M&A

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Thanks to the PriceWaterhouseCoopers book Five Frogs On A Log for this one - the ten most common stated objectives of CEOs looking to make an acquisition:

 

Access to new markets

 

Growth in market share

 

Access to new products

 

Redirection of operating expenses

 

Enhanced reputation

 

Access to distribution channels

 

Access to additional management or technical talent

 

Reduction in number of competitors.

 

Reduction in distribution costs

 

Access to new brands.

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It misses out one reason - personal aggrandisement.

And does the book say how many acquisitions actually achieve the CEOs' objective?

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