Recently in ASICS Category

Warren Savage, CEO of IPExtreme, reckons 2010 taught the silicon industry five major lessons and it has emerged into a New Era.

"People don't believe that there's an ASIC company that can receive a spec from you written on a napkin and take it all the way to silicon" says  Naveed Sherwani,  CEO of  Open-Silicon, "most companies want RTL or a Net List, but all that our customers need is the money."

How do you overcome the rising costs of ASIC? Add programmability, says John Daane, CEO of programmable logic pioneer Altera.

What constitutes being brave at the semiconductor conference? Predicting the return of bubble memory? Projecting that FRAM will become the main memory device? Or predicting that direct write e-beam will bring about a resurgence in ASIC?

ASIC development is a simple business with an 88 per cent likelihood of delivering the chip on time, and a 94 per cent chance of getting it right first time.

A new breed of specialised ASIC companies has levelled up the design playing field, so that small companies can compete on equal terms with large companies, according to Wally Rhines, CEO of Mentor Graphics.

The ASIC industry is a disgraceful business which, if measured by the standards applied to other industries, deserves to have been killed off long ago.