Engineers seem to have a built-in distrust of anyone with marketing in their job title. I know – I am an engineer… no really I am! Having spent nearly 20 years in this industry as a systems engineer, embedded hardware and software engineer, field engineer, technical trainer, it’s a bit dispiriting that being tagged as marketing for the last 4 years seems to have wiped out my credibility in the eyes of some.
Whilst I spend more time these days reading, writing and talking about engineering and technology, I still really get a kick out of getting my hands dirty with some real system development. This is what my work desk looks like.
But just a minute – perhaps that’s the other problem here – when was the last time you got your “hands dirty”. Perhaps engineers and engineering needs more engineering marketers – but that’s a topic I’ll come back to in the future.
So what else are we going to cover. The main focus is going to be on test and measurement – and even more specifically – automated test. But the thing is – as modern automated test systems are sophisticated, high performance combinations of software and hardware - this is going to lead us to talk about broader issues such as embedded systems, system design tools and platforms and the challenges faced in designing systems that use the latest technologies, such as multicore, PCI Express and FPGAs.
Oh – and we will occasionally get distracted by general industry trends and even some completely random rants.
Subscribe to this blog's RSS feed