To kick off the new franchise the distributor will give away over £6,000 worth of Fastrax evaluation kits to selected customers.
It is inviting customers to apply for the offer through its website.
The likely applications of the GPS location modules are for asset tracking ranging from vehicles to goods consignments to livestock.
The distributor said the GPS deal will fit well with its Cinterion raneg of GSM and GPRS wireless modules.
Finland-based Fastrax's modules include the IT 500, a GPS receiver module with a sensitivity of -165dBm.
Photo caption from left to right are: Spencer Oliver, Senior Electronics Engineer, Anglia, Nick Bourne, Field Applications Engineer, Anglia, Pasi Alajoki, Sales Director EMEA, Fastrax, Andrew Pockson, Field Applications Manager, Anglia, Martin Davey, Senior Design Engineer, Anglia and Peter Wrigley, Field Applications Engineer, Anglia.