Thanks to Benedict Evans highlighting this on his blog (I keep an eye on it for Android news or comment). Ofcom has released its “Adults’ Media Use and Attitudes Report”, published in April from data collected Oct-Nov 2013.
The UK regulator writes:
Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.
Key themes from this year’s report include:
• There has been growth in take-up and use by older people, across a range of devices
• There has been growth in a range of online activities, particularly across communication and entertainment activities
• User-generated content is an information source for users, although online users are more likely to receive than to contribute content
• Privacy and security attitudes and behaviour continue to vary considerably by age group
• Among those with app-enabled devices, apps are more popular than browsers for some online activities
I have chosen just one slide (Fig 48) from the many available – “Awareness and use of mobile security measures”.
We asked mobile phone users about the security features they might be aware of and use on their phones. As shown in Figure 48, there are three types of mobile security feature that
a majority of mobile phone users say they are aware of: screen locks (86%), PIN protection of SIM cards (68%), and software to help locate a lost phone (53%).