Only Connect: On branded manufacturers using multimedia

Welcome to another post in the series by Nick Locke, of Nicab Ltd, who has over 15 years experience in the electronics manufacturing industry specialising in interconnection cable assembly.
As we become more used to multi-interface communication channels for brands to deliver their messages, some are ahead of the game. We the consumers expect more from our suppliers and especially big manufacturers. In today’s multi platform marketing world we have gone from seeing the odd video through to expecting to see a Facebook profile and YouTube channel.

In my opinion it is right that brands invest in communicating their message to as many people as possible through as many mediums possible. In the good old days print media was pretty much the main source for getting the messages about a new product out. These days that just won't do.

For the new generation of engineers and purchases, who have grown up in an on-line world, the idea of not using all the tools available to get the message out there is just unthinkable. However, taking a look at many top brands I see a lot of very poor take up of new media technologies.

There is however, one example of a company getting it right. That is Molex. Take a look at their web site and look at the great use of the Internet to help their customers.

On their website they have a fantastic on line resource for all you need to know about connectors. But in addition to this they have e-learning, webinars and white papers.

Their YouTube channel is great and has a good mixture of technical info with info about their philanthropic work with universities on important projects.

I think Molex is spot on with what they are doing right now. I wonder what can you learn from their example and engage your customers? I certainly know that I am guilty of not doing as much as I could, after all much of what the best people are doing is FREE.

Let's all use their example and help our customers to get more from us via the Internet.

Previous Only Connect entries:

* Only Connect: Tin plating on contacts

* Only Connect: Marketing to the electronics manufacturing industry

* Going Green #10 - electronics sections

* Only Connect: New product design - InfiniBand CXP 12x QDR standard

* Only Connect: HDMI Connections a simple guide

* Only Connect: New investment in the motor industry's high-end

* Only Connect: My personal connector top ten

* Only Connet: Marine manufacturing and growth

Only Connect: The RS Connector zone

Only Connect: The Eco Award goes to...? (Going Green #8)

Only Connect: Molex and the Solar powered vehicle

Only Connect: Major positives for the connector industry - J.P Morgan

Only Connect: Cisco on a winner with Universal Power Over Ethernet

Only Connect: On the quality of materials

Only Connect: Apple's new doc connector

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