This week’s Blog is about product innovation presented in a great way via online multimedia content.
Digi-Key have taken to using multimedia very well by presenting their message in technical yet easy to understand and fun way. Take a look at their videos and you can see they know how to reach their audience and in a fun way.I really like this because much of what we see is technical based and sometimes hard to follow, especially for non technical people who do have an interest in new products.
If your company producing information that engineers want to see that is great, however, who is doing the buying? Unlikely to be engineers. Although they can specify what to use, ultimately purchasers have to go and get the parts. If the purchasers are engaged with products that are presented in an easy to under stand way they are more likely to buy or to feel closer to your brand.
What has all this got to do with guitars? Well take a look at the video from Digi-Key. Rock on!
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