Print continues to be one of the most widely used formats in all markets, regions and age groups for three reasons: credibility, readability and news analysis.
Alongside print, engineers make heavy use of publication websites, vendor websites and search engines.
The tight inter-relationships among these “Core 4” is what makes these types of media so powerful
Beyond these four key sources of information, formats such as email, events, white papers and Webinars are gaining ground, particularly when allied around the Core 4, said CMP. For the younger engineers – those under the age of 35 – Web 2.0 media formats (blogs, mash-ups etc) are beginning to gain ground in some regions. There’s more information (for a price presumably) from Christian Fahlen, group manager of business strategy at CMP Technology, at email@example.com