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Electronic freebies get more inventive

The free electronic gizmos that are starting to appear more often with products like breakfast cereals are actually quite complex little beasties.

Dipert ToyBrian Dipert's blog on EDN has this post - See inside a cereal surprise: Dissecting the Xbox Mini electronic games - which breaks down some free toys from Frosties packets.

Brian goes into exquisite detail in his breakdown of these free toys, with the conclusion that they pack in a lot of engineering ingenuity. He asks:

How do you make an electronic toy inexpensive enough that it can be given away within a box of Froot Loops while still retaining enough compelling features to motivate a cereal purchase?

Read Brian's post and be amazed at how these hand-assembled toys do their stuff.

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