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Samsung and the "Sashimi Theory" of Success

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Samsung Electronics has a "Sashimi Theory" of Success for dealing with the ultra-competitive consumer electronics market.

CEO Yun Jong Yong believes that getting hot products to market before they become "dried fish" lets Samsung fetch high prices and better maintain its margins. Credit to BusinessWeek for the quote.

Formed in 1969 it is the largest of the South Korean business conglomerate, a so-called "chaebol", alongside the likes of Hyundai and LG, and it has long been a major player in the field of electronics. Covering a number of fields - such as mobile phones, LCD and CRT monitors, DRAM memory chips and microwave ovens - it is now the world's second largest chip-maker after Intel.

Bringing together a raft of Electronics Weekly content on the company - we have now produced Samsung Electronics: Your Electronics Weekly guide. You can find it, alongside a range of other topics, in our Trends & Technologies section.

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This page contains a single entry from the blog posted on October 25, 2007 11:39 AM.

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