Just a gentle reminder that the second instalment of Warren Savage's monthly column on Semiconductor IP is already live on the site.
He begins:
What's the difference between a hot product and dud? Let me tell you: it's the degree to which a product completely solves a problem. Hot products do something, and they do it well and most importantly they do it completely.Let me give two examples of complete products. First, the ubiquitous Starbucks. High quality coffee, available everywhere, in almost every variant you'd want, and delivered to people completely consistently no matter where you are. I get the same café latte in Cambridge as I do in Paris, New York, and San Francisco. You can count on it. That's a complete product.
Check out: Warren Savage On: Swiss Cheese Solutions
If you missed it before, you can read his first column - Not-Invented-Here (NIH) Syndrome. It is, according to Warren, it's a pathology associated with an engineering reluctance to use other people's work...
