Warren Savage On: Collaboration Needed for Success
In his latest column on semiconductor IP, Warren Savage considers the factors behind products that only get the chip designer to about 80% of where they want to go. Following on from his last column - Warren Savage On: Swiss Cheese Solutions - he believes these systems hold back the entire semiconductor industry from running at maximum efficiency.
He also considers some good examples from Intel, leading the PCI Special Interest Group and USB Implementers Forum, and Freescale Semiconductor, driving next generation automotive networking through its contributions to the FlexRay Consortium.
Each company in the value chain plays its respective part by passing requirements down the line to the next supplier in the chain. This looseness of connections between semiconductor companies and their suppliers (EDA and IP companies) is holding them back from achieving the next level of IP reuse and design efficiency.There is a saying that "success has many fathers, but failure is an orphan." In this case, the opposite is probably closer to the truth.
There are myriad reasons for failures, but all successes have one thing in common. A close technical working relationship between customers and suppliers is the recipe for success in our industry. I believe it is imperative that semiconductor companies take a leading role in defining what the future looks like for their suppliers.
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