What's in the (Intel Atom) brand?

Atom is the brand name chosen by Intel for its family of chips for MIDs (mobile Internet devices). Neat and clear, and suitably suggestive of things-and-devices-small?
Well, the picture is clouded slightly by the fact that the branded chip will also feature in simple "Internet-centric computers arriving later this year," according to Intel. It is goodbye Silverthorne and Diamondville, and hello Atom.
But that's not all. Intel also promises a Centrino Atom processor brand for "pocketable devices," to use Intel's term, replacing the previously codenamed Menlow platform...
















