
He explains why to respond to a practical problem with real solutions without waiting for others to lead the way is a glimpse into our future. ...
He begins:
In this most celebrated play of the 20th century, two tramps patiently wait by a tree for days for someone named Godot to arrive, making excuses for idleness ("nothing to do") while they wait. Not even sure what Godot will do for them when he arrives, they continue to wait, anticipate, reflect, argue, dream, and wait some more. Of course, Godot never arrives.
In our own industries we can find it easy to wait for others instead of taking action to solve problems that are meaningful to us. In the semiconductor IP space, we have waited for many years for the emergence of standards around the development and use of IP.
Read the full column, which explains why what is inspiring about NXP's CoReUse story is not that it represents some break-through technology but rather its action-oriented nature.
Previous columns
- (Nov 07) Warren Savage On: Making the Case for Invented Here
- (Dec 07) Warren Savage On: Swiss Cheese Solutions
- (Jan 08) Warren Savage On: Collaboration Needed for Success
- (Feb 08) Warren Savage On: Knowing Your No
- (Mar 08) Warren Savage On: The Next Big Thing
- (Apr 08) Warren Savage On: Gumming Up the Works?