It's not surprising that the attendance and the importance of industry exhibitions and events are going down, he writes - it's simply not a very efficient way of communicating to customers in the modern day. 20th century methods don't do well in our 21st century reality, he believes.
He begins:
A couple weeks ago I found myself standing on the floor of the Design Automation Conference in a circle of old colleagues, exchanging business cards and being updated on each other's careers and lives. One of our group quipped that "the people who come here never change, only the logos on the business cards." An astute comment nervously recognized as such by everyone in our increasingly greying group.
Both DAC and its European cousin, DATE, have suffered this decade from declining attendance and importance as the meeting place for technologists, customers, and companies to co-mingle and network.Read the full column, which explains why the future should be virtual, taking the lead of LinkedIn, Facebook and Second Life...
Previous columns
- (Nov 07) Warren Savage On: Making the Case for Invented Here
- (Dec 07) Warren Savage On: Swiss Cheese Solutions
- (Jan 08) Warren Savage On: Collaboration Needed for Success
- (Feb 08) Warren Savage On: Knowing Your No
- (Mar 08) Warren Savage On: The Next Big Thing
- (Apr 08) Warren Savage On: Gumming Up the Works?
- (May 08) Warren Savage On: Waiting for Godot
