ARM has added some sponsored sessions that complement the already announced sessions from Freescale and NXP.
Take note, for example, of "Cortex-M4 Processor and Development tools", run by Shyam Sadasivan, Product Manager, and Mark Onions, Director of Marketing, ARM.
Details of the 60-minute seminar (Wednesday 20th October 12.30pm - 1.30pm):
Cortex-M processor-based devices have are becoming the standard choice in the embedded market. The new ARM Cortex-M4 expands this performance to include DSP functionality. This presentation introduces the key features of Cortex-M4 and how they can be used and optimized in real software applications.