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When Semantics Fail

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EW Editor Alun Williams found the use of the double negative on this loyalty card for Nando's - a Peri-Peri Chicken cheap and cheerful restaurant chain - to be a bit of a mind-bending exercise. "The deliberate / coy attempt at miscommunication got me wondering, 'Should I tick the box or not?' But, somehow, the promise of 'enjoying free chicken' didn't seem worth the effort of figuring it out."

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This page contains a single entry from the blog posted on November 20, 2007 1:55 PM.

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