
Google has released new 2012 research data from its
Mobile Planet initiative, launched last October - "a resource enabling anyone to visualize the ways smartphones are transforming how people connect with information, each other and the places around them".
It is created by Google, the Mobile Marketing Association (MMA), Ipsos and the Interactive Advertising Bureau (IAB).
The findings are clear, they say: "smartphone adoption has gone global".
Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each have more than 50 percent of their population on smartphones. An additional seven countries -- U.S., New Zealand, Denmark, Ireland, Netherlands, Spain and Switzerland -- now have greater than 40 percent smartphone penetration. In the U.S., 80 percent of smartphone owners say they don't leave home without their device -- and one in three would even give up their TV before their mobile devices!
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